HTC Vive unveils $10 million VR for Impact campaign
HTC Vive is launching VR for Impact, a $10 million effort to drive the development of virtual reality technologies that have a positive impact on the world and on society.
View ArticleAOL launches suite of resources and brand partners for app developers
AOL is continuing its shift towards mobile with the release of a new platform for mobile application developers that provides them with a comprehensive suite of capabilities related to marketing,...
View ArticleFacebook cautiously tests ads on Facebook Messenger
Facebook is testing out a lightweight, non-intrusive ad model for Facebook Messenger, setting the stage for better brand engagement on the popular messaging platform.
View ArticleHow Snapchat rode marketing to the biggest IPO valuation since Facebook
Last week, Evan Spiegel and co. announced that Snap Inc. has finally filed for an initial public offering, and market analysts have since been postulating on how much of its prospective $25 billion...
View ArticleTotal VR device shipments will reach 110 million by 2021: report
While the success or failure of the virtual reality market is still very much up to debate, a new report from ABI Research claims that its growth will come on the back of standalone apparatuses as...
View ArticleFacebook’s new jobs feature should worry LinkedIn
The success of Facebook’s Jobs feature, which allows the social platform to cut out hiring platforms playing middleman such as LinkedIn, will be dependent on a number of important circumstances, not...
View Article48pc of American adults think Snapchat is just a fad: report
With Snapchat’s looming IPO the talk of both Wall Street and Silicon Valley, many analysts calculating about the company’s long-term profitability should heed a new report from Fluent that casts doubt...
View ArticleGroupon’s new ad campaign targets millennials through digital content outlets
Groupon’s latest advertising campaign, aimed at “working millennials and traditional power users,” is getting at the cohorts where they reside, launching creative on online content outlets such as...
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